The first Colgate toothpaste was produced in China in 1993, and just within a decade of existence in China, Colgate has become synonymous with toothpaste. Today, we are the undisputed leaders in the oral care category (both toothpaste and toothbrush), while our brands – Palmolive Optima, Naturals, and Softlan are major players in other categories. Our state-of-the-art manufacturing facilities at Guangzhou and Sanxiao constantly cater to the overwhelming demand of our products in China and abroad. Established in 1994, the manufacturing setup at Guangzhou, boasts of being Colgate's largest Dental Cream plant, and houses the latest in cutting-edge production technology. Our manufacturing setup at Sanxiao is the largest toothbrush facility across the world.

Colgate's values are reflected not only in the quality of our products, but also in our dedication to serving the communities where we do business. We rolled out our "Bright Smiles, Bright Futures" oral education program in China way back in 1994, and it has enabled millions of children to enjoy oral health education and preventive treatment. In 2001, we launched "Oral Care Smiling project – West Trip" with the help of State Health Ministry, which covered 5 provinces, 29 cities and numerous counties - all within a span of just five months. And in 2004, we were registered in the "Guinness Book of World Records", when 10,000 school-children brushed together on "Oral Care Day" in an unprecedented attempt to fight and save the world from cavity. Our regular dental check-up camps and other activities are all part of an integrated effort in spreading oral awareness and creating a reason to smile.

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